DirectIndexingAdvisorMatch

Fee-only advisors for direct indexing, tax-loss harvesting, and portfolio-level tax alpha.

Direct indexing — holding 200-400 individual stocks that replicate an index rather than buying an ETF — enables tax-loss harvesting at the single-stock level. In volatile markets, this generates 0.5-1.5%/year of tax alpha on a diversified portfolio. At $2M taxable, that's $10-30K/year of incremental wealth. Works best when you have meaningful ordin

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Situations we handle

Why a specialist. Direct-indexing platforms are commoditizing but the portfolio-construction and tax-coordination decisions are not. Is your ordinary-income exposure enough to make the tax-loss harvesting valuable? Should the direct-indexed portfolio replace your core equity allocation or be an overlay? A specialist integrates direct indexing with the rest of your tax plan rather than treating it as a standalone platform choice.

Tools & guides

Direct Indexing Tax Alpha Calculator

Estimate annual after-tax benefit of direct indexing vs ETF index fund in your taxable account.

Direct Indexing Complete Guide

Detailed framework — rules, tradeoffs, and common mistakes.

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Fee-only advisor with no commission conflict. Free match.